How I Use AI to Build Smarter Content Systems — Lessons from NY Fact Exchange

When I started building NY Fact Exchange, I wasn’t just making videos about New York City, I was building a content machine. I used AI not to replace creativity, but to support it, scale it, and protect it from burnout

To do that, I leaned into something that most solo creators and small teams overlook:

AI isn’t just a content tool. It’s an operations engine.

Here’s how I use AI, not to replace creativity, but to multiply it.


🎯 1. Every video starts with a system, not a blank page

Instead of reinventing the wheel for every video, I created AI-assisted templates for:

  • Storytelling in two formats (fact-based + narrative)
  • SEO blog posts with location tie-ins
  • Social captions that are short, punchy, and native to each platform

These aren’t copy-paste prompts. They’re trained around NYFE’s tone, structure, and audience.

Result: What used to take hours of ideation now takes minutes, and stays consistent across platforms.


🗺️ 2. I use AI to power the interactive NYC map, and make it update-ready

The NY Fact Exchange map is more than a visual layer; it’s a content management system in disguise. Using structured data and AI-assisted updates, I can:

  • Add new locations in minutes
  • Automatically generate YouTube embed code, tags, and categories
  • Flag missing metadata and prompt what’s needed

I even use AI to generate neighborhood filters, tag icons, and affiliate buttons that scale as the platform grows.

Result: The map becomes a living content ecosystem, not a static asset.


📦 3. Affiliate marketing? That’s a system…

I use AI to:

  • Clean and format Expedia affiliate links for each video location
  • Insert them into the map using a centralized expedia.js config
  • Track which links are done and where they need to be added

That’s content and revenue growth, built into the same process.


💡 4. Why this matters for any brand or creator

Most content burnout comes from starting from scratch every time. AI can remove the friction without removing your voice.

Whether you’re a startup, a nonprofit, or a one-person media brand, AI can help you create smarter, more scalable systems that serve your audience, and your energy.

It’s not about outsourcing your ideas. It’s about upgrading your workflow.


✋ Want help building your own AI-powered content engine?

That’s what I do at Consulting With Kevin, I help brands, creators, and teams embed AI into their workflows without losing their voice.

You walk away with:

  • Brand-aligned content frameworks
  • Repeatable systems
  • Tools you’ll actually use

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