Leading Theory:
Video works when it respects attention, not when it demands it.
Most video fails because it is produced for the brand, not the viewer. My approach treats video as a conversation with someone who is busy, skeptical, and scrolling quickly. Every video must earn attention in the first moments and reward it by being clear, useful, or emotionally resonant.
Production quality matters, but clarity matters more.
What This Looks Like in Practice
- Designing hooks before pressing record
- Building repeatable video formats, not one-offs
- Producing content that works native to each platform
Typical Engagement Outcomes
- Higher retention and completion rates
- Video libraries that stay relevant over time
- Content that can be reused across channels without feeling recycled
How we can work together
- Remote or in-person (NYC exclusive) filming support
- Full-service editing for Reels, TikToks, YouTube Shorts
- Script development and storyboarding
- Captioning, formatting, and brand refinement